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Lessons
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downloading and viewing PDF files.
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- Lesson 1
 56K
80K
220K PDF
Who Develops Breakthrough New Products and Services--Users or
Manufacturers?
- Before thinking about how to do concept development, we
will explore who does this activity. Specifically, is the concept developer really a
manufacturer -- or is it a product or service user?
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- Lesson 2 56K
80K
220K PDF
- Systematic Generation of Ideas for "Breakthrough"
New Products and Services - the "Lead User Method"
- Users innovate when it is in their interest to do so. But
not all user innovations will make a good product from a product manufacturer's
standpoint. Therefore, manufacturers must identify and learn from "lead" users.
3M and other firms have learned to network their way to lead users and then combine lead
user ideas with their own to create "breakthrough" new products and services.
- Lesson 3
PDF
Finding out What Users Really Need: The "Sticky Information" and
"Learning by Doing"
- It's hard to know what users really want, because much
user need information is "sticky," and also because users learn by trying out
prototype solutions - and then change their views of what they want.
- Lesson 4 56K
80K
220K
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- Systematic Generation of Incremental Improvements to Existing
Products and Services
- Traditional market research techniques are most
advanced in consumer products fields. Here, user needs are analyzed via multiattribute
techniques, marketing and R&D personnel then use this data to develop new product
concepts. Finally, the market potential of these ideas is explored via "focus
groups" of representative consumers, questionnaires, etc.
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- Lesson 5 PDF
Why Users Share Innovations with Each Other and with Manufacturers:
- People will share all sorts of information with you
that is important for developing great new products and services. When and why will they
do this? Sometimes it pays to simply give things away (as open source software developers
do). Sometimes it has a lot to do with reciprocity
- Lesson 6 PDF
Toolkits for User Innovation
- Sometimes the most efficient way to develop custom
products and services is to give users the tools to do it themselves. This
"toolkit" method has been pioneered in software, ASICs and other advanced
fields.
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About This Course
This course covers modern tools and methods for
product design and development. The cornerstone is a project in which teams of management,
engineering, and industrial design students conceive, design, and prototype a physical
product.
This material was adapted from a course
created by MIT faculty member, Prof. Eric von Hippel , 2004. Copyright © 2004 Eric von
Hippel |
