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This learning resource consists of three popular books for introductory marketing. These are Google Previews. This means some of the pages will be missing from each book — and the more you browse through the book, the greater the number of missing pages. But you can used the three together, filling in the gaps in one book with material from the others. You should also use the search box to connect ideas together.

 

Select a Book

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Book 1


Book 2


Book 3


 

David L. Heiserman, Editor

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