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Advertising is a form of marketing communication used to encourage, persuade an audience to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. ~Adapted from Wikipedia

The occupations within advertising deal with creation, execution, transmission, and evaluation of commercial messages in various media. Three most distinctive activities, or career segments, are:

  • Copywriting

  • Art Direction

  • Ideation

 


Online resources that provide an overview of the subject. These are especially
helpful for learners who are searching for subjects that suit their needs and
personal interests.

Resource Publisher
Overview of Advertising Wikipedia

The most common mistake among rookie copywriters is trying to be too clever at the expense of communicating the essential message


These are contemporary textbooks that appear online, free of charge but with an undetermined number of pages missing. They are selected for their relevance and quality.

Become immersed in your subject with hundreds of images, videos, and audio recordings gathered from the riches resources of the Internet
Images

1940s Print Advertising

Vintage Advertising Art

Videos

Vintage Ads 1950s

 

The media collections for the Free-Ed.Net Department of Advertising are mainly historical in nature. You will find the older print, radio, and early television ads to be highly entertaining as well as informative.


David L. Heiserman, Editor

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Revised: June 06, 2015