Marketing and Society

Lecture 1, M200 Marketing Overview 

1.1: Understanding Marketing 

1.2: The Evolution of Marketing 

1.3: Marketing's Importance in Today's Society 

Lecture 2, Strategic Marketing 

2.1: The Big Picture 

2.2: Strategic Planning Process Organizationally 

2.3: Strategic Planning Process-Marketing 

Lecture 3, Environmental Scanning and Analysis 

3.1: Scanning the Immediate Environment 

3.2: Scanning the Macro-Environment 

3.3: SWOT 

Lecture 4, Consumer Buying Behavior 

4.1: Ethics and Uses 

4.2: Decision Making Process 

4.3: Influences 

Lecture 5, Business Buying Behavior

5.1: Characteristics of Business Markets 

5.2: The Buying Center & Buying Situations 

5.3: The Buying Process 

Lecture 6, STP: Segmentation, Targeting & Positioning 

6.1: Segmentation 

6.2: Choosing the Target Market 

6.3: Positioning 

Lecture 7, Marketing Research 

7.1: Marketing Research Process-Steps 1 & 2 

7.2: Marketing Research Process-Step 3 

7.3: Marketing Research Process-Steps 4 & 5 

Lecture 8, Product Management 

8.1: Terminology 

8.2: Branding & Packaging 

8.3: PLC - The Product Lifecycle 

Lecture 9, Product Development 

9.1: Importance & Legal Requirements 

9.2: Product Development Process 

9.3: Adoption Process & Influences 

Lecture 10, Marketing of Services 

10.1: Services Characteristics 

10.2: Service Delivery and Service Gaps 

10.3: Service Recovery 

Lecture 11, Pricing

11.1: Pricing Considerations 

11.2: Policies and Strategies 

11.3: Legal and Ethical Considerations 

Lecture 12, Supply Chain Management

12.1: The Value of SCM 

12.2: SCM Flows 

12.3: Managing the Market Channel

Lecture 13, Retailing

13.1: Characteristics and Retailer Types 

13.2: Retailing Strategy 

13.3: Internet and Multichannel Retailing 

Lecture 14, IMC - Integrated Marketing Communications 

14.1: Communications Process 

14.2: The Promotional Mix 

14.3: IMC Strategy 

Lecture 15, Promotional Mix: Part One

15.1: Types of Advertising 

15.2: The Advertising Process: The Planning Stage 

15.3: The Advertising Process: The Implementation Stage 

Lecture 16, : Promotional Mix: Part Two

16.1: Personal Selling 

16.2: Sales Management 

16.3: Sales Promotions and Public Relations