Introduction to Business & Management

Lecture 1, Introduction

1.1: Principles of Business Learning 

1.2: Course Learning Objectives 

1.3: Free Enterprise & Economic Systems 

Lecture 2, Global Business

2.1: Basis for International Business 

2.2: International Economic Communities 

2.3: Methods for Entering International Business 

Lecture 3, Business Forms

3.1: An Overview 

3.2: Sole Proprietorships 

3.3: Partnerships: General, Limited, LLPs 

Lecture 4, Formal Business Forms

4.1: Corporations (Conventional & Subchptr S)

4.2: Limited Liability Companies (LLCs) 

4.3: Summary 

Lecture 5, Small Business

5.1: A Profile 

5.2: Entrepreneurship 

5.3: Franchises 

Lecture 6, The Management Process

6.1: Planning 

6.2: Organizing 

6.3: Directing & Controlling 

Lecture 7, Managerial Issues 

7.1: Directing, Leading & Motivating 

7.2: Decision Making 

7.3: Teams & Groups 

Lecture 8, Organizational Issues & Styles

8.1: Legal 

8.2: Managerial Ethics 

8.3: Corporate Culture 

Lecture 9, Accounting: An Introduction

9.1: Managerial Information Systems 

9.2: Types of Accounting Systems 

9.3: Annual Report 

Lecture 10, Accounting: 'The Rules'

10.1: Cash Basics 

10.2: GAAP 

10.3: Income Statement 

Lecture 11, Accounting: Financial Statements

11.1: The Balance Sheet 

11.2: The Statement of Cash Flows 

11.3: Articulation & Notes 

Lecture 12, Financial Markets

12.1: Money & The Federal Reserve System 

12.2: Financial Risk & Return 

12.3: Types of Financial Markets

Lecture 13, Financial Management

13.1: Planning 

13.2: Debt vs. Equity 

13.3: Capital Structure 'Leverage' 

Lecture 14, Financial Analysis 

14.1: Profitability & Leverage Ratios 

14.2: Liquidity & Asset Turnover Ratios 

14.3: Ratio Review & Summary 

Lecture 15, Marketing Introduction

15.1: Utility Value 

15.2: Exchange Functions 

15.3: Market Segmentation 

Lecture 16, Marketing Mix: The Product 

16.1: Life Cycle 

16.2: New Product Development 

16.3: Branding, Packaging, Labeling 

Lecture 17, Marketing Mix: Price 

17.1: Supply & Demand 

17.2: Breakeven & Profitability 

17.3: Pricing Strategy 

Lecture 18, Marketing Mix: Place 

18.1: Retailing & Channels of Sale 

18.2: Middlemen, Channels of Distribution 

18.3: Supply Chain & Physical Distribution 

Lecture 19, Marketing Mix: Promotion 

19.1: Introduction to Marketing Communications 

19.2: Advertising & Sales Promotion 

19.3: Personal Selling & Public Relations 

Lecture 20, Marketing Strategy 

20.1: Information Research & Customer Satisfaction 

20.2: Market Segmentation 

20.3: Marketing Mix & Mearsurement