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Analyzing Your Environment
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"SiriusXM was launched a little more than a decade ago. It is the
largest satellite radio provider in North America, offering hundreds
of channels of commercial free music, sports, and talk. Today over
20 million subscribers pay a monthly fee for the service. Companies
like SiriusXM compete in a dynamic and changing environment. To be
successful, SiriusXMís marketers must understand that environment,
including the competition and the domestic and international factors
that impact the company."
Hunt and Mello