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Analyzing Your Environment

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"SiriusXM was launched a little more than a decade ago. It is the largest satellite radio provider in North America, offering hundreds of channels of commercial free music, sports, and talk. Today over 20 million subscribers pay a monthly fee for the service. Companies like SiriusXM compete in a dynamic and changing environment. To be successful, SiriusXMís marketers must understand that environment, including the competition and the domestic and international factors that impact the company."

From: Marketing
Hunt and Mello

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