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"What does the
term marketing mean to you? Many
people think it means the same a personal
selling. Others think marketing is the same
as personal selling and advertising. Still
others believe marketing has something to do
with making products available in stores,
arranging displays, and maintaining
inventories of products for future sales.
Actually, marketing includes all of these
activities and more."
~From
Lamb, Marketing, 9th Edition
Traditional marketing programs prepare
individuals to undertake and manage the process of developing
consumer audiences and moving products from producers to consumers.
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 Note:
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mobile devices.
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